An Important Question FOR EVERYONE Small Business Managers

Okay, so you are managing a little business. Whatever products you are providing, what matters is the reason that individuals buy from you. Think about your own buying behavior. When the price is a lot the same and the services or products are much the same, what is it that prompts one to buy.

Why do you choose one store, one plumber, auto technician or one company over another when you’re looking for a service or product when there is a lot of competition? What process do you proceed through before you make that decision even though there is a “sameness” about the merchandise and services? When you know the response to the question, you will know the path that your small business should be taking. Recently an international research group released statistics that pointed out over 80% of consumers relied on word-of-mouth recommendations most importantly other forms of promotion. So, it’s about word-of-mouth and not about multimillion-dollar promotions funded by large corporations such as Nike, IBM, Apple and Dell.

You follow your instinct and have the suggestions from people you understand and trust when you’re able to see no difference between the products and services on offer. You are no unique of the 80% recognized by the study. So what will be the implications for the tiny business manager? If you’ve got products and services that are similar to those provided by your competitors, picture how much cash you would save by adopting a strategy that could lead to customer word-of-mouth suggestions? The London Business School has recognized that press fragmentation has made it more costly and difficult the businesses to reach target customers. These folks are becoming more selective and internationally aware.

Therefore, they are less inclined to follow predictable media consumption patterns. It has caused companies to invest increasing amounts of money to attain their target customers with a diminishing impact. The message is clear. The clients are changing and regular methods are no longer working. In case your objective is to get your customers to market your business, you have to provide a regularly unique and memorable customer experience. It must be totally focused on the individual customer so that strong relationships can be built and loyalty is developed. To provide superb customer service, you must constantly tune and change areas of what you’re doing. Your approach has to be innovative, persistent and flexible.

The interviewer will set out to ascertain that the candidate has these personal qualities, skills and capabilities the company requires. Both of these essential ingredients are interlinked. Good planning instills confidence. Therefore the basic method of an interview is usually to be well prepared. • Be sure you know the right time, date and location of the interview and name of interviewer where appropriate.

• Check out how you’ll get to the location, and when you need to set off to be there in good time – execute a dummy run if necessary. Plan to get there no sooner than around 30 minutes prior to the interview time, anticipate delays. • Have what you are going to wear ready beforehand – everything down to your underwear.

  • Enjoy contributing to a fast moving exciting project
  • Business Technology Analyst
  • Analyzes weaknesses and strengths and helps define new features
  • Check website registries
  • Consistent Post Schedule
  • Selling your services
  • Audio Reverb

• Usually do not go to the interview laden down with baggage – mental as well as physical. • Take the smallest amount of stuff necessary. • If you’re asked to bring certificates, personal references etc, get them ready prior to the day. • Take your interview letter. • Speak up when responding to questions. • Answer briefly, but stay away from yes or no answers.

• Don’t be concerned about admitting you do not know – but keep this to a smallest amount. • Don’t embellish answers or rest! Be as honest as it can be. • Be prepared for hypothetical situation questions; take your time on these. • Be ready for the unexpected question that’s designed to see how you deal with the unexpected. • If you ask questions keep them short during the interview, keep in mind you’re the interviewee. • Sit down with both ft on to the floor comfortably, slim somewhat towards the interviewer.

• Don’t play with your hair or you hands. Keep them out of pouches! • Do not create defensive barriers between you and them, just like a short case on your knees, folded hands or crossed legs. It’s natural, but your interviewer will not literally attack! • Maintain natural eye contact with the interviewer – that is maintaining eye contact, but do not stare just like a snake! • If there is more than one interviewer, take a look at who’s talking.

• If you are talking, change your glance from one to the other. • Do not over use your hands, if you are a natural gesticulator. • Usually do not squirm and fidget. Obeying these rules shall allow the interviewers to concentrate on you, and not what you are doing in the interview. The success or failure of your professional development lies entirely on you. Nobody else knows your skills, interests and values as well as you do. Nor can anyone gauge the development activities that will be effective for you.