Business Ethics Case Analyses

Nike was founded by Bill Bowerman and Phil Knight. They began to create the business back in the 1960’s in their shop Blue Ribbon Sports. These were taking shoes that Tiger Shoes delivered them and enhancing them to make them better for joggers. Throughout the 70s Jeff Johnson, the first employee of Blue Ribbon Sports, promoted “The Swoosh”. This was Nike’s original name because of the logo design.

Nike then became a publicly exchanged company in the entire year 1980. Nike has been an ever expanding athletic company. Nike owns Nike, Converse, Hurley, Jordan, and Nike Golf also. Within each one of these different companies Nike makes all things athletic including shoes, apparel, equipment, and accessories also. Nike has had some trouble always being an ethical company. There have been reports about a decade ago of abuse in the factories overseas where their products were being made.

The began the “Better World” advertising campaign where they might go into these factories and make sure they are so they fulfilled Nike standards. Nike purchased the Converse company in the entire year 2007. In the year 2011 employees from the Pou Chen Group factory in Sukabumi, Indonesia came out and spoke of abuse happening within the factory. This abuse included both physical and mental abuse. The reported physical abuse included them being slapped, kicked, having shows thrown at them, and scratched until some people bled also.

  1. Overseas experience and vocabulary study
  2. Put your complete and correct contact details in your credit card to allow visitors to contact you easily
  3. B.S. in Business Administration
  4. Being aware of opportunity
  5. “Moving From Test To Production is COMPLETED in a Different Way”
  6. Broccoli, raisins, & almond with yogurt (v)
  7. Company check

The mental abuse was a mixture of things as well. The management was included by it screaming at the workers calling them names such as monkey, dog, and pig. They were also mentally abused to the point where they did not want to speak against the bad things which were taking place to them. One female reported that she was fired after she spoke up against the management. 0.50 an hour, which was just enough to live off of with bunk type casing and food. They could not afford to lose these jobs so instead of taking a stand against the abuse they were keeping their mouths shut.

The stakeholders involved in this case include the factory employees and their own families, factory management, and also Nike. Individualism can be defined as the right to do what you want to do but not being able to decide for others. When concentrating on businesses this means they are to increase revenue and shareholders wealth.

The only thing the business cannot do is break the law. When looking at Nike in this case, they are trying to maximize profits clearly. They send their productions overseas because of the cheaper labor work force. Nike is also not breaking any laws, if anyone is breaking any labor laws it would be the stock itself, not Nike.